Meet Our Founders

Numi was born from a vision to revolutionize and renew the Swedish market for essential oils when Linda visited her childhood friend Emma at her home in Canada. Linda had just undergone a long and challenging period as a member of the management team of a start-up, which led to burnout. On her way back, she started exploring natural ways to feel better - that's when she came into contact with essential oils. To cut a long story short, it was love at first sight.

Emma has worked with people and the body for several years as a physiotherapist and as a MediYoga instructor. In her spare time, she has been studying essential oils for many years. Emma first came into contact with essential oils while living in Peru, where she discovered their therapeutic benefits for both physical and mental health.

Together, Linda and Emma decided to start Numi - a Swedish company based on the power of essential oils.

Our Philosophy

We believe in taking care of both body and mind, and that the balance between the two is critical to our overall health and well-being. We value quality and transparency in everything we do, from the sources of our oils to our customers' experiences. We are proud to offer products that are 100% natural. Our goal is to create positive change in the world by promoting health, wellness and sustainability, one bottle of oil at a time.