Numi was born from a vision to revolutionize and renew the Swedish market for essential oils when Linda visited her childhood friend Emma at her home in Canada. Linda had just undergone a long and challenging period as a member of the management team of a start-up, which led to burnout. On her way back, she started exploring natural ways to feel better - that's when she came into contact with essential oils. To cut a long story short, it was love at first sight.

We believe in taking care of both body and mind, and that the balance between the two is critical to our overall health and well-being. We value quality and transparency in everything we do, from the sources of our oils to our customers' experiences. We are proud to offer products that are 100% natural. Our goal is to create positive change in the world by promoting health, wellness and sustainability, one bottle of oil at a time.